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Google AdWords is an excellent way to drive traffic to your website and attract potential clients. With so many graphic design portfolios online, targeting customers in your area with keywords specific to your design focus can help grow your design business.
How Google AdWords Works
With Google AdWords, you pay only when your ads are clicked on, not when they are just displayed in search results. You set a monthly limit on your account, so you can easily limit your Google advertising budget. Creating an AdWords account is easy… simply create the headline and description for the ad itself, choose keywords and phrases related to your business, limit your ads by geographical location (if desired), and set the budget. More advanced users can bid on keywords for better ad placement.
How and Where Ads Appear
Google ads appear in the right column of search results, within search results that contain your selected keywords. Your ad contains a title, short description, and link to your website. If you choose, you can have your ads show in results only for people searching from specific geographic locations. This can be done by country, region, or even within a customized radius you define. This feature is extremely useful in targeting customers in your state, city, or even your town.
Improving Advertising with Statistics
To track your advertising, Google offers a “placement performance report” that shows impressions (views), clicks, costs, and other data related to your AdWords account. Google offers tips on how to use this report to improve your ad campaign. Google also offers a free keyword tool, which shows how often words are searched for. This tool is helpful for identifying keywords that are common on Google, or even for identifying words that are less common which can result in more frequent or targeted results for your keywords. Finally, adding Google Analytics to your site shows what keywords people are searching that lead them there, and ties in with your AdWords account.
Visit Their Web Site
Google AdWords is an excellent way to drive traffic to your website and attract potential clients. With so many graphic design portfolios online, targeting customers in your area with keywords specific to your design focus can help grow your design business.
How Google AdWords Works
With Google AdWords, you pay only when your ads are clicked on, not when they are just displayed in search results. You set a monthly limit on your account, so you can easily limit your Google advertising budget. Creating an AdWords account is easy… simply create the headline and description for the ad itself, choose keywords and phrases related to your business, limit your ads by geographical location (if desired), and set the budget. More advanced users can bid on keywords for better ad placement.
How and Where Ads Appear
Google ads appear in the right column of search results, within search results that contain your selected keywords. Your ad contains a title, short description, and link to your website. If you choose, you can have your ads show in results only for people searching from specific geographic locations. This can be done by country, region, or even within a customized radius you define. This feature is extremely useful in targeting customers in your state, city, or even your town.
Improving Advertising with Statistics
To track your advertising, Google offers a “placement performance report” that shows impressions (views), clicks, costs, and other data related to your AdWords account. Google offers tips on how to use this report to improve your ad campaign. Google also offers a free keyword tool, which shows how often words are searched for. This tool is helpful for identifying keywords that are common on Google, or even for identifying words that are less common which can result in more frequent or targeted results for your keywords. Finally, adding Google Analytics to your site shows what keywords people are searching that lead them there, and ties in with your AdWords account.
Visit Their Web Site
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